Quality since 1955

Maresi is a very successful brand that goes all the way back to the post-war economic boom years. Born in 1955, the year the Austrian State Treaty was signed, the memorable glass bottle with the blond-braided alpine maid on the label took Austria’s coffee tables by storm. Current market research data yield a prompted brand recognition level of more than 95% in Austria, which clearly indicates that the premium brand has continued its triumphant success story ever since.

1955 Condensed milk from the Styrian Enns valley first sold under the brand name Maresi Alpenmilch in bottles of 250g

1961 First Maresi TV commercial ”Customs in Austria”

1964 Maresi Alpenmilch product line expanded by the 500g bottle

1975 Introduction of the Maresi Alpenmich 750g TV commercial ”Maresi brings you Asterix”

1984 TV commercial ”Maresi double milk”

1985 Introduction of Maresi ”light”, coffee milk with 4% fat only and TV commercial

1987 TV commercial Axel Corti and introduction of new slogan ”Maaaaresi”

1996 Introduction of two ultra high temperature ”H-Milch” products Maresi ”Die Volle” (full cream milk) with 3.8% fat and Maresi ”Die Leichte” (light) with 1.8% fat only , as well as the TV commercial ”Tastes so good you’ll love drinking it”

1999 Introduction of Maresi ”Eis Café Cremig” (iced coffee creamy)in the environmentally compatible CartoCan, as well as the TV and radio commercials and billboard ads ”Creamy, refreshing, savorable”

2001 Fat content of Maresi H-Milch ”Die Leichte” (ultra high temperature milk light) educed from 1% to 0.1%; Maresi changed from 750g to 700g

2003 TV commercial ”Maresi – an authentic piece of Austria”

2004 Newly designed lean carton for H-Milch(ultra high temperature milk) with a convenient screw cap; introduction of Maresi portion pack bulk-packaged in a cardboard box

2005 Introduction of Maresi „Eis Café light“ in the CartoCan

2006 Introduction of Maresi ”Bio Kaffeemilch (organic coffee milk)” in the 300g bottle

2008 Billboard ads ”Christmas at home”

2009 Billboards ads "Picknick"

2011 Launch Maresi Löffelschlagobers, TV Spot

2012 Launch Maresi Espresso Milch, TV Spot